Day 1 delivers a full spectrum of insights into creating and sustaining intellectual property. The day begins with the fundamentals of storytelling as the cornerstone of IP, followed by practical approaches to building concepts from scratch. Case studies illustrate the journey of transforming ideas into successful properties, including examples from a range of successful IP built across multiple media. Afternoon sessions explore branded entertainment strategies and the broadcaster’s role in shaping IP within regional markets. The programme concludes with discussions on developing IP in the area of landmark factual content as well as the writer’s creative process, highlighting adaptability, innovation, and collaboration as essential drivers of IP success.

Further details of the agenda and speakers will follow shortly.

Day 2 explores the international dimensions of IP creation and growth. The day begins with a focus on fandom and strategies for building audiences in a connected world. Sessions then examine emerging trends such as the rise of mobile vertical video drama as a new storytelling format. A panel discussion highlights Ireland’s advantages for IP development, followed by insights into merging film and gaming to create both linear and immersive experiences. Later, attention turns to the franchise model and how to make IP commercially sustainable, before concluding with legal considerations and practical guidance on self-greenlighting projects for creative independence using AI.

Further details of the agenda and speakers will follow shortly.