9:30 AM - 10:15 AM
Opening Keynote: Eoin Colfer, International Best-selling Author, Artemis Fowl (IRL)
Topic: WHAT'S THE STORY? - THE ART (AND MISCHIEF) OF IP CREATION

10:15 AM - 11:00 AM
Session 1: Nuno Bernardo, Founder, beActive (PT)
Topic: IP DEVELOPMENT IN PRACTICE – BUILDING FROM THE GROUND UP

11:00AM - 11:15 AM: Break

11:15 AM - 12:00 PM
Session 2: Triona Campbell, CEO, Roundstone Media (IRL)
Topic: IP DEVELOPMENT FOR EUROPEAN PRODUCERS

12:00 PM - 12:45 PM
Session 3: Suzanne Kelly, Group Head of Children’s and Young Peoples (IRL)
Topic: THE BROADCASTERS ROLE IN DEVELOPING IP – AN IRISH PERSPECTIVE

12:45 PM - 2:00 PM: Lunch Break

2:00 PM - 2:45 PM
Session 4: Emmet O’Neill, CEO, StoryToys (IRL)
Topic: IP IN THE MOBILE GAME SPACE

2.45 PM - 3:30 PM
Session 5: Alan Swan, Branded Content Partnerships, RTE (IRL)
Topic: THE A to Z of BRANDED ENTERTAINMENT IP

3:30 PM - 3:45 PM: Break

3:45 PM - 4:30 PM
Session 6: Anthony Geffen, CEO, Atlantic Studios (UK)
Topic: THE FUTURE OF IMMERSIVE STORYTELLING

4:30 PM - 5:15 PM
Gavin Lawler, Innov8 Creative Academy
Topic: BUILDING IP: BEING THE FIRST, BEST AND ONLY

9.30 AM - 10.15 AM
Opening Keynote: Henry Jenkins, Scholar, University of Southern California (USA)
Topic: FANDOM– BUILDING YOUR AUDIENCE IN THE CONNECTED AGE

10:15 AM – 11:00 AM
Session 1: Daniel White, Senior Partnerships Manager, Little Dot Studios
Topic: DEVELOPING IP AND GROWING AUDIENCES ON YOUTUBE

11:00AM - 11:15AM: Break

11:15 AM – 12:00 PM
Session 2: Bethany Thomson, Sea Star Productions
Topic: MOBILE VERTICAL VIDEO DRAMA - THE RISE OF A NEW FORMAT

12:00 PM – 13:00 PM
Session 3: Panel: James Hickey (Moderator), Legal, Tax, IP experts
Topic: Ireland IS a Hub for Creative IPConfirmed panelists: Maria O'Brien (NUIG), Catherine Keane (Cartoon Saloon), Jamie Macken (Bigger Stage)

13:00 PM – 2:00 PM: Lunch Break

2:00 PM – 2:45 PM
Session 4: HaZ Dulull, Founder & Creative/Game Director, Beyond the Pixels (UK)
Topic: BLURRING THE BOUNDARIES BETWEEN FILM & GAMES

2:45 PM – 3:30 PM
Session 7: Jeff Rivera, Co-Founder, Collective 5 Entertainment (USA)
Topic: GREENLIGHT YOURSELF

3:30 PM - 3:45 PM: Break

4:00 PM – 4:45 PM
Session 6: Panel Chair - Simon Pulman, Media Entertainment Lawyer, Pryor Cashman (USA)
Topic: LEGAL CONSIDERATIONS IN IP DEVELOPMENT: Russell Binder (Striker Entertainment), Austin Vaziri (WME)

4:45 PM – 5:30 PM
Session 5: Diana Williams, Kintetic Entertainment
Topic: BUILDING YOUR BUSINESS AROUND IP - THE US PERSPECTIVE